May 04, 2024  
2014-2015 Graduate Bulletin 
    
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2014-2015 Graduate Bulletin [ARCHIVED CATALOG]

Graduate Course Descriptions

 

Accounting
  

  • ACCT 3001 - Foundations of Accounting

    3
    Introduction to financial and managerial accounting theory and practice with emphasis on the role of accounting information in business decisions.
  

  • ACCT 5100 - Financial Accounting Theory for Leaders

    3
    Prerequisite: Special permit required.  Must be undergraduate accounting major or concentration; or permission of the chair.
    Develops critical thinking and the application of accounting concepts, principle preparation and interpretation of financial statements in accordance with GAAP, accurate standards, and the standard setting process, the use of electronic technology in financial accounting, effective communication, and current issues, debates and research in accounting.
  

  • ACCT 5110 - Taxation for Organizations

    3
    Prerequisite: Special permit required.  Must be undergraduate accounting major or concentration; or permission of chair
    Uses a case-study, problem-oriented examination of fundamental tax concepts for organizations to explore current tax issues and controversies. The course stresses issues of case analysis and research that are typically involve din tax planning and litigation.
  

  • ACCT 5120 - Emerging Technologies Financial Information Systems

    3
    Prerequisite: Special permit required.  Must be undergraduate accounting major or concentration; or permission of chair
    Provides students with analytical tools necessary to evaluate user information system needs and to design, implement and maintain a financial information system.
  

  • ACCT 5130 - Assurance Services and Professional Ethics

    3
    Prerequisite: Special permit required.  Must be undergraduate accounting major or concentration; or permission of chair
    Investigates fraud detection, prevention, investigation and methods of fraud resolution, operational and compliance audits; internal auditing; auditing for governmental and entities; and reporting and implementing audit findings. The role of ethics is explored context of laws, regulations and the organization’s culture.

Advanced Studies in Teaching and Learning
  

  • ASTL 5700 - Portfolio Development

    3
    Prerequisite: Teacher certification and admission into the RODP M.Ed. Program or department approval
    This course presents an overview of the portfolio as an authentic assessment tool utilized to document the scholarship of teaching.  It requires practicing educators to use artifacts, products, teacher work samples as evidence of effective teaching with the standards and, then, expands this to include student work samples as supportive evidence of that effectiveness.  The course emphasis is focused on collection and presentation of teacher developed instructional examples organized comprehensively to demonstrate the ability of the educator in planning and teaching, assessment and evaluation, reflection, professional growth, and communication.  Some aspects of the professional portfolio developed in this class will follow the National Board for Professional Teaching Standards requirements.
  

  • ASTL 5701 - Teacher as Learner

    3
    Prerequisite: Teacher certification and admission into RODP M.Ed. program or department approval
    Teachers seek to improve their knowledge and practice through a continuing process of professional reading, writing, dialogue, inquiry, and reflection. These processes can be supported by technology in a variety of ways. This course is designed to assist teachers to become comfortable with the hardware and software that can be used to create effective literacy learning experiences. In addition, teachers must also know how to find, access, and assess materials from a variety of sources as well as know how to design and develop multi- and hyper- media learning environments that promote active learning. The design and structure of the course will contribute to the professional development of educators to use effectively technology to promote and develop reflective learners-learners that are able to use technology to enhance and expand their learning environment.
  

  • ASTL 5703 - Knowledge of the Learner

    3
    Prerequisite: Teacher Certification and admission into the RODP M.Ed. Program or Department approval.
    This course addresses the areas of child and adolescent psychological development. The focus is on the science of individual human development. In addition, infant development is covered briefly to provide an understanding of the sequential and hierarchical nature of development. The majority of assignments will deal with children in the kindergarten to eighth grade. However, early childhood and teen assignments will be included to understand the precursors and aftereffects childhood and middle childhood. The course emphasizes an understanding of the important methods, terms, theories, and findings in the field of developmental psychology. The primary focus of the class is the cognitive, socio-emotional and physical changes associated with child and adolescent development. The course is organized in a topical format, exploring the basic theories and tracing development across the preadult years for each psychological topic covered. The course requires both independent reading, interaction with online modules, field observations and Berk¿s text. It is strongly recommended that you have passed an introductory Developmental Psychology course before taking this class.
  

  • ASTL 5705 - Assessment of Learning

    3
    Prerequisite: Teacher Certification and admission into the RODP M.Ed. Program or Departmental approved.
    Assessment of learning for the classroom is an introduction to systematic assessment at the classroom level. The course provides an overview of models for planning and implementing classroom assessment projects. The emphasis in the course; however, is implementation, data collection, analysis, and reporting of results on classroom assessment projects. This course presents a rationale for learning-centered assessment and an overview of the tools, techniques, and issues that educators should consider as they design and use assessments focused on learner needs.
  

  • ASTL 5706 - Learning Strategies/Instructional Strategies

    3
    Prerequisite: Prerequisite:  Teacher certification and admission into the RODP M.Ed. program or department approval
    This course is designed to examine learning theories and to study their influence on current instructional practices.  Students will be asked to reflect on the metacognitive processes involved in the decision making phase of classroom instruction.  The alignment of National Board for Professional Teaching Standards with personal instructional practices is questioned and will be studied.

     

     
  

  • ASTL 5709 - Action Research

    3
    Prerequisite: Teacher certification and admission into the RODP M.Ed. program.  May be taken in conjunction with ASTL 5729.  All other ASTL courses must be completed prior to enrollment.  Must be taken during the final semester of the program. 
    This course will empower classroom teachers to construct their own knowledge and to make it available to others for the benefit of all learners.  This course is designed to help educators and other professionals understand the relationship between their own professional development and the process of improving the quality of pupils and/or colleagues learning.
  

  • ASTL 5721 - Theory and Foundation of Developmental Literacy (Literacy I)

    3
    Prerequisite: Teacher certification and admission into the RODP M.Ed. program
    Literacy I will engage candidates in professional reading about, and discussions of, the following: the nature of learning, the nature of language, how human beings learn language, the differences between receptive and productive language, the nature of the reading process, the nature of the writing process, how children develop their native language, what the relationships are among learning one’s `mother tongue’ and learning to read and write that same language, what the typical stages are through which children pass as they develop literacy, and what some of the more obvious implications are for classroom instruction and assessment in reading and writing. This course lays the foundation for all further learning about the teaching of literacy. Among other assessment devices, candidates will take and pass a comprehensive examination to determine their grasp of the concepts for this course.  Application of technology, diversity issues, and use of appropriate resources will be part of this literacy course.
  

  • ASTL 5723 - Understanding and Implementing Best Practices in Teaching Beginning (Literacy II)

    3
    Prerequisite: Teacher certification and admission into the RODP M.Ed. program
    This course will engage candidates in reading and discussions to explore theory understand best practices, and implement best practices in literacy instruction grades PreK-3. It will begin with an exploration of theory and best practices for family literacy from the birth of a child to school age. Theory and best practices will be examined from entrance into school, preschool to kindergarten, followed by explorations of best practices for teaching reading and writing in the primary grates. Candidates will be expected to work with primary grade children as they attempt to understand and implement best practices in emergent and early literacy development.
  

  • ASTL 5725 - Understanding and Implementation Best Practices for Continued Literacy Growth in the Middle Grades (Literacy III)

    3
    Prerequisite: Teacher certification and admission into the RODP M.Ed. program
    Literacy III will engage candidates in professional studies related to understanding and using best practice for continued literacy growth in the middle years.  This course reviews the characteristics of a comprehensive middle school reading program.
  

  • ASTL 5726 - Diagnosing Literacy Problems K-8 (Literacy IV)

    3
    Prerequisite: Teacher certification and admission into the RODP M.Ed. program
    Literacy IV will engage candidates in reading, discussions, and implementation of diagnostic tools and techniques inliteracy for struggling students grades K-8.  Student enrolled in the course are expected to give sepcified reading tests at least two students.
  

  • ASTL 5729 - Remediation of Literacy Problems K-8 (Literacy V)

    3
    Prerequisite: Teacher certification and admission into the RODP M.Ed. program.  May be taken in conjunction with ASTL 5709.  All ASTL literacy courses must be completed prior to enrollment in this course including ASTL 5726.
    This course is based on the National Board for Professional Teaching Standards (NBPTS) 2, 7, 8, 9, 10 as well as state Special Licensure Standards 2-7 and 9-10.

Biology
  

  • BIOL 5000 - Methods of Biological Research

    4
    Prerequisite: Major or minor in biology
    Required of all prospective candidates majoring in biology during their first semester of residence in which the course is taught. An introduction to the principles of scientific research, the use of bibliographic resources, the proper form of scientific writing, an introduction to biostatistics and research techniques in the design and execution of biological research.
  

  • BIOL 5020/5021 - Biological Sciences and Geographic Information Systems (and lab)

    3
    Corequisite: BIOL 5021
    Students in the biological sciences shall learn the functionality of geographic information systems and spatial analysis related to epidemiological and population dynamics. They will learn the integration of computer plotting, site investigation mapping and analysis of geo-positioning satellite information from the application of real-time case studies of research problems in the biological sciences.
  

  • BIOL 5030/5031 - Plant Taxonomy (and lab)

    3
    Corequisite: BIOL 5031
    A study of regional vascular plants with emphasis on flowering, fruiting and familiar characteristics, sight identification, economic importance, relating species to habitats, appropriate literature and counseling-preservation. Primarily a field course; collections required.
  

  • BIOL 5070/5071 - Animal Behavior (and lab)

    3
    Corequisite: BIOL 5071
    The course will instruct the student in major topics of animal behavior. The instructional material will focus on the three main areas of animal behavior research, categories of animal behavior, evolution of animal behavior and neuro-analysis of animal behavior.
  

  • BIOL 5100/5101 - Biostatistics (and lab)

    4
    Corequisite: BIOL 5101
    Basic descriptive and inferential statistics, frequency distributions and analyses, analysis of variance, linear regression, correlation, nonparametric analogues to parametric methods, relationships between experimental design and data analysis used in hypothesis testing. Selected multivariate analysis, statistical re-sampling methods, and data reduction techniques are discussed. Computer use emphasized.
  

  • BIOL 5130/5131 - Advanced Topics in Genetics (and lab)

    3
    Corequisite: BIOL 5131
    Current concepts of genetics that include the cell cycle and regulation of division, gene mapping, inter- and intra-genic recombination, mutations, chromosome structure and function, oncogenes, genetics of mitochondria and chloroplast, gene imprinting, population genetics and other topics.
  

  • BIOL 5200/5201 - Developmental Biology (and lab)

    4
    The study of morphology and physiology of development with a focus on genetic and molecular mechanisms in a wide variety of model organisms.
  

  • BIOL 5230/5231 - Advanced Topics in Genetics (and lab)

    4
    Prerequisite: BIOL 3130 or permission of instructor Corequisite: BIOL 5231
    A course designed to explore current topics in genetics and regulation of gene expression. Concepts are taught through literature review and experimental problems.
  

  • BIOL 5310/5311 - Advanced Microbiology (and lab)

    4
    Corequisite: BIOL 5311
    A study of selected topics in Microbiology to include virology, mycology, and microbial pathogenesis.
  

  • BIOL 5315/5316 - Virology (and lab)

    4
    Corequisite: BIOL 5316
    An advanced microbiology course designed to study the diversity of viruses through analysis of their genetics and morphology. The biology and medical significance of viruses will be emphasized. Laboratory experience will include methods of isolation, cultivation, and molecular analysis.
  

  • BIOL 5320/5321 - Plant Growth and Development (and lab)

    4
    Corequisite: BIOL 5321
    Plant growth, correlation phenomena in development and hormones involved on growth regulation.
  

  • BIOL 5325/5326 - Mycology (and lab)

    4
    Corequisite: BIOL 5326
    An advanced microbiology course designed to study of the kingdom of fungi to include a survey of the major fungal phyla and fungal like organisms including lichens. The biology and economic significance of these organisms will be emphasized. In addition, the roles and interrelationships of fungi will include methods used in isolation, cultivation and the identification of fungi, fungal nutrition, physiology and genetics as well as field experience in collection, preservation and identification of higher fungi.
  

  • BIOL 5330/5331 - Aquatic Biology and Water Quality Control (and lab)

    4
    Corequisite: BIOL 5331
    A study of the aquatic environment. Materials covered will include concepts and methods of analyses of the physical, chemical and biological factors influencing aquatic life and water quality. Kinds and sources of pollution, as well as methods of pollution control, will be emphasized.
  

  • BIOL 5335/5336 - Microbiology Pathogenesis (and lab)

    4
    Corequisite: BIOL 5336
    An advanced microbiology course designed to teach the concepts relating to human/animal host and microbial parasite interactions and the pathologic consequences that may result. Also studied is the immunology and epidemiology of various agents that cause infectious disease in man and other animals. Laboratory studies include the isolation, characterization, pathogenesis and detection of infectious agents.
  

  • BIOL 5340/5341 - Phycology (and lab)

    4
    Corequisite: BIOL 5341
    A study of the structure, evolution, ecology and physiology of algae. Students will conduct research to learn methodologies needed to use physiological and ecological characteristics of algae as indicators of environmental health.
  

  • BIOL 5400/5401 - Advanced Topics in Physiology and Cell Biology (and lab)

    4
    Corequisite: BIOL 5401
    A study of selected topics in physiology to include cell and endocrine physiology and integrated organ systems.
  

  • BIOL 5410/5411 - Reproductive Physiology (and lab)

    4
    Corequisite: BIOL 5411
    A study of animal reproductive physiology.  Emphasis will be placed on vertebrate physiology but selected topics in invertebrate reproductive physiology will be discussed as well.
  

  • BIOL 5440/5441 - Cell and Molecular Biology (and lab)

    4
    Corequisite: BIOL 5441
    The fundamental role of macro-molecules and cell ultra-structure in mediating such cellular activities as permeability, excitability, secretion, cell-cell communications, and energy transduction. The function of the cell at the molecular level will be emphasized.
  

  • BIOL 5450/5451 - Biotechnology (and lab)

    4
    Corequisite: BIOL 5451
    This course provides students with practical experience using current molecular skills in addition to didactic learning. The course is laboratory intensive, as students gain “hands on” training in one of the world’s fastest growing job markets, biotechnology. Emphasis is placed on understanding basic concepts involving genetic engineering and proteomics.
  

  • BIOL 5500 - Special Problems

    4
    no description
  

  • BIOL 5510 - Special Problems A

    2-4
    The student, in consultation with a professor, will select, plan and complete a research problem. The results of the research must be written up in the style of a scientific paper and/or presented in a formal seminar or at a scientific meeting. This course may be taken only one time.
  

  • BIOL 5520 - Special Problems B

    2-4
    The student, in consultation with a professor, will select, plan and complete a research problem. The results of the research must be written up in the style of a scientific paper and/or presented in a formal seminar or at a scientific meeting. This course may be taken only one time.
  

  • BIOL 5540/5541 - Plant Ecology (and lab)

    4
    Corequisite: BIOL 5541
    Plants and their environment with emphasis on quantitative and qualitative analysis of regional plant communities and their determining factors.
  

  • BIOL 5550/5551 - Ichthyology (and lab)

    4
    Corequisite: BIOL 5551
    A survey of fish diversity including study of their systematic relationships, evolutionary history, ecology, distribution, behavior, and morphology with an emphasis on the ichthyofauna of the Southeastern United States and identification of local taxa and families of the world.
  

  • BIOL 5560/5561 - Aquatic Macroinvertebrates (and lab)

    4
    Corequisite: BIOL 5561
    An investigation of the diversity of aquatic macroinvertebrates through the study of their taxonomy, morphology, development, ecology and evolution of selected aquatic invertebrates. Emphasis will be placed on freshwater aquatic macroinvertebrates of the Southeastern United States.
  

  • BIOL 5570/5571 - Advanced Invertebrate Zoology (and lab)

    4
    Corequisite: BIOL 5571
    An investigation of the diversity of invertebrate through study of the taxonomy, morphology, development, ecology , and evolution of selected invertebrate phyla. Emphasis will be placed on invertebrate taxa of the Southeastern United States.
  

  • BIOL 5580/5581 - Entomology (and lab)

    4
    Corequisite: BIOL 5581
    An investigation of the diversity of insects through the study of their taxonomy, morphology, development, ecology and evolution. Emphasis will be placed on insect taxa of the Southeastern United States.
  

  • BIOL 5610/5611 - Herpetology (and lab)

    3
    Corequisite: BIOL 5611
    Description: A study of the taxonomy, structure, reproduction, ecology, behavior and geographic distribution of amphibians and reptiles with emphasis on the herpetofauna of the Southeastern United States.
  

  • BIOL 5620/5621 - Ornithology (and lab)

    4
    Corequisite: BIOL 5621
    A study of the evolution, taxonomy, identification, life histories and behavior of birds, with emphasis on local representatives.
  

  • BIOL 5650 - Field Studies in Biogeography and Biodiversity

    4
    This field course will examine the biogeography, biodiversity and changing landscape of various regions. Focus will be given to rare ecosystems as well unique geographic regions.
  

  • BIOL 5700 - Topics in Biology

    1-2
    Special courses or workshops in selected topics of biology. Specific topics may be developed by faculty or by students in consultation with a faculty member. This course may be repeated for a cumulative total of 4 credit hours.
  

  • BIOL 5730/5731 - Diagnostic Microbiology I (and lab)

    4
    Corequisite: BIOL 5731
    Students must be accepted into the graduate study of the Clinical Laboratory Science track. Students will be involved in the advanced study of bacterial agents that cause human disease. The processing and handling of clinical specimens with emphasis on state of the art isolation and identification of pathogenic bacteria is included. Theory and practice in clinical serology as used in the diagnosis of infectious disease is also emphasized.
  

  • BIOL 5735 - Contemporary Issues in Biology

    2
    The students will discuss and present research findings using current manuscripts from primary literature.
  

  • BIOL 5810 - Clinical Specialty I

    4
    This is the first of three clinical practicum courses in a selected area of radiologic science. The student will select an area of clinical practice, management or education. Clinical experience will be relative to students selected area of interest. Student will select clinical site in conjunction with advisor.
  

  • BIOL 5820 - Clinical Specialty II

    4
    This is the second of three clinical courses in a selected area of radiologic science. The student may continue to gain clinical experience in the same area or modality as chosen in BIOL 5810  or may choose a different area of interest. Student will select clinical site in conjunction with advisor.
  

  • BIOL 5830 - Clinical Specialty III

    4
    This is the last of three clinical courses in radiologic science. The student may continue to gain clinical experience in the same specialty area or select a different specialty area. Students will select clinical site in conjunction with a advisor.
  

  • BIOL 5850 - Clinical Practicum in Microbiology

    12
    A clinical approach to the laboratory diagnosis of infectious disease agents. Clinical experience will utilize diagnostic methods to identify pathogenic microorganisms. Molecular and immunodiagnostic procedures will be emphasized.
  

  • BIOL 5860 - Practicum I in Clinical Laboratory Science

    4
    This is the first of three clinical rotations in Clinical Laboratory Science management and administration. Students will select clinical site and specialty area in conjunction with program advisor.
  

  • BIOL 5870 - Practicum II in Clinical Laboratory Science

    4
    Description: This is the second of three clinical rotations in Clinical Laboratory Science management and administration. Students will select clinical site and specialty area in conjunction with program advisor.
  

  • BIOL 5880 - Practicum III in Clinical Laboratory Science

    4
    This is the final clinical rotation in Clinical Laboratory Science management and administration. Students will select clinical site and specialty area in conjunction with program advisor.
  

  • BIOL 5910 - Seminar in Biology

    1
    The students will critique reports relative to research activities. Progress and special interests will determine topic development.
  

  • BIOL 5915 - Seminar in Biology

    1
    The students will critique reports relative to research activities. Progress and special interests will determine topic development.
  

  • BIOL 5925 - Topics in Health Science

    1
    Overview of current clinical, educational, and management topics in health science.
  

  • BIOL 5950 - Research Paper

    2
    Research on topic
  

  • BIOL 5980/5981 - Diagnostic Microbiology II (and lab)

    4
    Corequisite: BIOL 5981
    Acceptance into the graduate study of the Clinical laboratory science track. A study of the fundamental techniques used in isolation, identification and recovery of medically important mycobacteria, fungi, parasites, and viruses. Emphasis is also placed on the host/microbial interaction and response. The theory and laboratory practice in clinical serology (of the above organisms) used in diagnosis of infectious disease is also included.
  

  • BIOL 5990 - Thesis

    1-6
    Thesis paper on topic
  

  • BIOL 5991 - Research Completion Requirement

    1
    For students not fulfilling graduate school research literacy requirement within one year after scheduled completion of thesis, field study report, research project paper, or research literacy paper. Enrollment required each subsequent semester. Tuition and fees for one credit hour must be paid every semester until research requirement is met.

Communication Arts
  

  • COMM 509A - International Communication: General Communication

    3
    This course offers international perspectives to graduate students in general communication. This study abroad experience is linked to selected graduate communication courses.  (Study abroad program)
  

  • COMM 509B - International Communication: Corporate Communication

    3
    This course offers international perspectives to graduate students in corporate communication. This study abroad experience is linked to selected graduate communication courses.  (Study abroad program)
  

  • COMM 566A - Special Topics in Graduate Communication

    3
    Selected topics of interest to students concentrating their graduate studies in general communication.
  

  • COMM 566B - Special Topics in Graduate Communication

    3
    Selected topics of interest to students concentrating their graduate studies in corporate communications.
  

  • COMM 599A, B - Thesis Writing

    3-6
    Thesis writing based upon topic
  

  • COMM 5000 - Communication Research Methods

    3
    Prerequisite: Admission to Communication Arts M.A. program
    A study of research methodology including library scholarship, quantitative methods, historical and legal research.
  

  • COMM 5001 - Pro-seminar in Communication

    1
    Overview of functions, processes, strategies, tools, and effects of communication. Introduces students to fields of marketing communication, advertising, public relations, sales, print-broadcast electronic media and to the theories governing the study of these fields. Must be taken on campus.
  

  • COMM 5010 - Advance Communication Research Methods

    3
    The purpose of this course is to apply important data analysis techniques in the field of communication, develop a deeper appreciation of research strategies and analysis decisions and provide the opportunity for practice in analyzing quantitative data with SPSS. Topics include measurement decisions, research designs and more advanced statistical techniques.
  

  • COMM 5020 - Organizational Communication

    3
    Emphasis will be placed on the philosophical and practical aspects of organizational communication theories. Topic areas include organizational communication theories, the identification of communication problems, the application of research methods, ethical and cultural issues in a changing organizational environment, internal communities and public communication practices and conflict resolution.
  

  • COMM 5030 - Applied Communication Theory

    3
    Prerequisite: Admission to Communication Arts M.A. program
    The communication process is approached from a theoretical point-of-view. A variety of theories and their application to dyadic, small group, public, and mass communications are studies.
  

  • COMM 5050 - Public Relations

    3
    A counseling, advising and management perspective serves as the basis for exploring the profession of public relations. Students review case studies, develop strategies, prepare tactics and evaluate internal and external communication for a variety of publics and organizations.
  

  • COMM 5060 - Communication and Public Opinion

    3
    The purpose of this course is to provide an overview of the concept of “public opinion” and to explore the relationships between communication and public opinion. An important normative goal will be to explore ways to allow media messages to contribute to a healthy civic life rather than detract from it.
  

  • COMM 5070 - Corporate Communication Management

    3
    Prerequisite: Admission to M.A. in Communication Arts
    A exploration of corporate communication business, management, and communication responsibilities as well as a study of the role social responsibility plays in corporate America today.
  

  • COMM 5100 - Marketing Communication Strategies

    3
    An exploration of direct marketing, sales promotion and branding through the application of advertising, persuasion and mass media concepts and principles to the preparation and analysis of communication campaigns, case studies, programs, projects and special events.
  

  • COMM 5110 - Leadership and Communication

    3
    This course focuses on leadership as a function of communication behavior. Through discussion, cases and exercises, participants will explore effective communication strategies within an organizational setting. The course will cover team leadership skills, rhetorical sensitivity, charisma and practical suggestions for improving leadership effectiveness.
  

  • COMM 5115 - Sports Broadcasting Direction and Criticism

    3
    The course provides experience in the production, direction, and editing of live sports events. Students will learn theoretical and practical skills associated with camera operation, digital switching, instant video replay, floor direction, and digital editing.
  

  • COMM 5150 - Advertising and Media Strategies

    3
    This course considers advertising theory and practice and reviews application of theory to advertising, promotion and media selection strategies. The course requires development of an advertising plan, media selection rationales, evaluation of selected campaigns, and use of advertising media research.
  

  • COMM 5210 - e-Communication Strategies

    3
    This course surveys critical issues in management communication, promotional strategies, public relations and marketing communication in the context of electronic marketplaces and virtual communities. Course activities include online assignments, traditional and online readings, projects and guided evaluations of a variety of strategies.
  

  • COMM 5300 - Consumer and Audience Behavior

    3
    Understanding the behaviors of consumers and audiences in response to persuasive messages. Includes discussions of persuasive and psychological theories and their application to marketing problems of issue management.
  

  • COMM 5350 - Media Management

    3
    Legal, social, programming and sales aspects of electronic media are studied from a management perspective.
  

  • COMM 5400 - Politics and Mass Media

    3
    Media’s role in U.S. politics: influence of mass media on political opinions, on elections, on political participants and on public policy; and how political participants help shape the messages sent out by mass media.
  

  • COMM 5410 - Web Page Design and Criticism

    3
    In the changing electronic environment, the communication professional needs to have the necessary skills for Web page construction and evaluation. HTML, Photo shop and popular Web page design programs will be used to develop functional web pages. On the theoretical level, the course will explore censorship, ethics, advertising promotion, privacy and other relevant issues.
  

  • COMM 5444 - Communication Internship

    3
    Practical experience in professional communication to augment theoretical coursework. Students are required to work 150 hours, keep an evaluative journal, and produce an analytical paper related to the experience. Departmental policy governs acceptable types of communication positions. Students may not apply both COMM 5555  and 5444 toward the M.A.
  

  • COMM 5500 - Video Production Criticism

    3
    Practical application of creating, designing, and producing video projects.  The course includes in-depth examination of the technical, theoretical, and aesthetic factors involved in post-production.
  

  • COMM 5555 - Independent Research

    3
    Directed research in an area of special interest to the student. Students enrolling in this course must submit a written project proposal to the instructor before enrolling. Enrollment in the course will be accepted only after the instructor approves the proposal. Students may not apply both COMM 5555 and COMM 5444  toward the M.A.
  

  • COMM 5600 - Integrated Corporate Communication

    3
    Prerequisite: Admission to Communication Arts M.A. program
    Important corporate communication areas such as internal communication advertising, PR, sales promotion, direct marketing and new communication technologies and how these approaches work together to achieve organizational objectives.
  

  • COMM 5650 - Communication Law

    3
    Prerequisite: Admission to Communication Arts M.A. program
    An in-depth examination of the legal and ethical impact of new technologies on mass media involving lecture, discussion, extensive reading and writing assignments.
  

  • COMM 5700 - Interpersonal Communication Theory

    3
    A study of interpersonal communication models and their psychological, philosophical and sociological influence of dyadic communication in our society.
  

  • COMM 5710 - Ethics in a Changing Environment

    3
    This course will explore ethical challenges within the context of new technologies and media. Topics covered include codes of ethics, forces that affect ethical decision-making and media responsibility.
  

  • COMM 5720 - Social Media Theories and Practices

    3
    This course examines social media as a media technology, communication phenomenon and professional tool.  Students will read foundational texts on internet studies and digital communication which are exposed to up-to-date information on the current trends in social media use and develop skills they can use as communication professionals.
  

  • COMM 5730 - Web Content Maintenance and Management

    3
    Students develop a team approach to the techniques of creating and publishing web sites and then manage and maintain the web and electronic content for an organization’s site. Course includes internet research projects, web site strategic management plans, internet management and content development, and procedures and policies of site maintenance.
  

  • COMM 5750 - Feature Writing

    3
    Workshop designed to give instruction and practice in writing feature articles for newspapers, trade journals and magazines.
  

  • COMM 5800 - Persuasion and Social Change

    3
    A study of persuasive theories and their application to the development of social and cultural issues.
  

  • COMM 5810 - Race, Gender and Mass Media

    3
    Examination of current and historical portrayals of ethnic minorities and men and women in media news, entertainment and advertising; discussion of research into the influence of these portrayals on audience attitudes.
  

  • COMM 5900 - Topics in Communication

    6
    This course provides students with an integrated theoretical framework for understanding international communication. It examines the political, economic, and cultural aspects of international communication and the nature and features of international news, its production processes, effects, and interpretation.
  

  • COMM 5920 - Economics of the Mass Media

    3
    A study of the economics of the mass media including the overall financial impact of the media on our economy, society, and technology.
  

  • COMM 5950 - Research Paper

    3
    Required research project topic and paper approved by student’s advisor.  Paper must be accepted and approved by the advisor before being submitted to the Graduate Office for acceptance.  Students will receive a grade of “IP” until the paper is accepted by the Graduate Office.  Course registration limited to one time.
 

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