May 05, 2024  
2012-2013 Graduate Bulletin 
    
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2012-2013 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5150 - Advertising and Media Strategies

3
This course considers advertising theory and practice and reviews application of theory to advertising, promotion and media selection strategies. The course requires development of an advertising plan, media selection rationales, evaluation of selected campaigns, and use of advertising media research.