Mar 28, 2024  
2013-2014 Graduate Bulletin 
    
2013-2014 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5600 - Integrated Corporate Communication

3
Prerequisite: Admission to Communication Arts M.A. program
Important corporate communication areas such as internal communication advertising, PR, sales promotion, direct marketing and new communication technologies and how these approaches work together to achieve organizational objectives.