May 08, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3010 - Integrated Corporate Communication

Credit Hours: 3
Prerequisite: COMM 2010 , Junior standing
Description: Corporate communication students study integrated marketing communication including multimedia platform marketing initiatives which employ business plans, branding and positioning, print and electronic media advertising, and sales promotions for comprehensive campaigns.