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May 08, 2024
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2014-2015 Undergraduate Bulletin [ARCHIVED CATALOG]
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COMM 4120 - Sports MarketingCredit Hours: 3 Prerequisite: Students can take either COMM 4410 or 4020 (not both) Description: The course will be an in-depth examination of the role of marketing in the sports arena. Students will examine the issues of product placement, camera view, uniforms, superimposed images, sports commentaries, personalities, etc.
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