May 08, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 4730 - Internet Content Management

Credit Hours: 3
Prerequisite: COMM 3720 
Description: This survey and skills course teaches analysis and techniques in creating and managing web/electronic content. Areas covered include web-based public relations, advertising, marketing communication, and e-commerce. In addition, the social impact of these technologies is explored.