Apr 30, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 4910 - Public Relations Campaigns

Credit Hours: 3
Description: The establishment of public relations campaigns and an examination of each of its’ components within the public relations process of research, objectives, programming, and evaluation. Students actually design and implement comprehensive public relations campaigns and review campaign case studies.