Apr 20, 2024  
2014-2015 Graduate Bulletin 
    
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2014-2015 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5600 - Integrated Corporate Communication

3
Prerequisite: Admission to Communication Arts M.A. program
Important corporate communication areas such as internal communication advertising, PR, sales promotion, direct marketing and new communication technologies and how these approaches work together to achieve organizational objectives.