May 04, 2024  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3010 - Principles of Marketing

3 Credit Hours
Prerequisite: BB 1 
Description: A critical survey of functions, principles, processes, institutions, and trends involved in the process of organized exchange. The strategic manipulation of product, distribution price, and promotional variables is emphasized relative to identified market needs, market satisfaction, and product positioning. Relationship marketing is emphasized.