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    Austin Peay State University
   
 
  Sep 24, 2017
 
 
    
2017-2018 Undergraduate Bulletin
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MKT 3010 - Principles of Marketing

3 Credit Hours
Prerequisite: BB 1 
Description: A critical survey of functions, principles, processes, institutions, and trends involved in the process of organized exchange. The strategic manipulation of product, distribution price, and promotional variables is emphasized relative to identified market needs, market satisfaction, and product positioning. Relationship marketing is emphasized.



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