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Apr 16, 2024
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2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 3410 - International Marketing Credit Hours: 3 Credit Hours
Prerequisite: MKT 3010 , BB 1
Description: Study of managerial marketing policies and practices of firms marketing their products and services in foreign countries. An analytical survey of institutions, functions, policies, and practices in international marketing relative to the marketing structure and environment of foreign countries. A country study is required in paper form.
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