Apr 16, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

LDSP 3620 - Professional and Public Relations

Credit Hours: 3 Credit Hours
Cross Listed PTMA 3620 - Effective Spring 2017, this course changed department.
Description: This course surveys the basic concepts, strategies, and tactics practiced in professional and public relations. Students learn how an organization’s core values are reflected and affected in building ethical, productive relationships with strategic constituencies. Real-world examples of both successful and unsuccessful PR approaches are critically examined. Readings, cases, examples, discussions and exercises help students relate theory to the actual practice of professional and public relations.