Apr 25, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3001 - Introduction to Marketing

Credit Hours: 3 Credit Hours
Description: Designed for students studying disciplines other than business.  This course provides an introduction to the marketing mix functions and process, including an examination of the marketing decisions a firm must make.  Includes identification of consumer and organizational needs and explanation of environmental issues.  Ethical and international issues are addressed.  Not available to BBA students.