Feb 21, 2019  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin
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COMM 3400 - Mass Communication Research Methods

3
Prerequisite: COMM 1200  
Description: Application of qualitative and quantitative media research methods including survey research, focus groups, content analysis and experimental studies. The course prepares students to conduct research for media studies, public relations, and marketing communication programs.



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