Apr 19, 2024  
2018-2019 Undergraduate Bulletin 
    
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2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3110 - Salesmanship

3
Prerequisite: MKT 3010 , BB 1  
Description: An in-depth examination and study of the selling process. Both the theory and practical applications of selling skills will be examined and discussed. The student will have the opportunity to learn the basic skills of prospecting, developing a sales presentation, trial closes, overcoming objections, and closing. The skills learned will be applied by making a sales presentation.