Apr 20, 2024  
2018-2019 Undergraduate Bulletin 
    
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2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3510 - Consumer and Market Behavior

3
Prerequisite: MKT 3010 , BB 1  
Description: A critical study of market behavior and the social psychological aspect of the purchase act with application to marketing problems. Topics include models of consumer behavior learning, perception, attitude, personality, demographics, psychographic and their assessment relative to marketing communication. Social and cultural influences on market behavior and exchange are emphasized.