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Apr 24, 2024
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2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 3600 - Social Media Marketing 3 Prerequisite: BB 1 and permission of chair Description: Evaluate and develop social media strategies and plans. Learn to identify target markets; create personas; select platforms and tactics; engage consumers ethically and effectively; monitor, evaluate and tune initiatives; and determine return on investment.
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