Apr 19, 2024  
2019-2020 Undergraduate Bulletin 
    
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2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4310 - Advertising and Promotional Strategy

Credit Hours 3
Prerequisite: BB 1 , MKT 3010  
Description: A critical study of the process, principles, and functions involved with the research process and product. Topics include research design, sampling, questionnaire design, statistical manipulation and inference, data collection, and research results preparation and presentation. Actual research projects are conducted and presented to the clients.