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May 04, 2024
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2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 3001 - Introduction to Marketing Credit Hours 3 Description: Designed for students studying disciplines other than business. This course provides an introduction to the marketing mix functions and process, including an examination of the marketing decisions a firm must make. Includes identification of consumer and organizational needs and explanation of environmental issues. Ethical and international issues are addressed. Not available to BBA students.
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