Mar 29, 2024  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3800 - Principles of Media Advertising

Credit Hours 3
Description: Students learn the principles of advertising and the role of advertising communication in society and in organizations; reviews advertising and persuasive ethics and the impact of advertising on media and offers a survey of various advertising types including print, broadcast, direct response, and new technology-based advertising efforts.