|
Mar 29, 2024
|
|
|
|
2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]
|
COMM 3800 - Principles of Media Advertising Credit Hours 3 Description: Students learn the principles of advertising and the role of advertising communication in society and in organizations; reviews advertising and persuasive ethics and the impact of advertising on media and offers a survey of various advertising types including print, broadcast, direct response, and new technology-based advertising efforts.
|
|