Aug 19, 2022  
2019-2020 Undergraduate Bulletin 
2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 4120 - Sports Marketing

Credit Hours 3
Prerequisite: Students can take either COMM 4410  or 4020  (not both)
Description: The course will be an in-depth examination of the role of marketing in the sports arena. Students will examine the issues of product placement, camera view, uniforms, superimposed images, sports commentaries, personalities, etc.