Mar 28, 2024  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 4910 - Public Relations Campaigns

Credit Hours 3
Description: The establishment of public relations campaigns and an examination of each of its’ components within the public relations process of research, objectives, programming, and evaluation. Students actually design and implement comprehensive public relations campaigns and review campaign case studies.