May 05, 2024  
2019-2020 Graduate Bulletin 
    
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2019-2020 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5210 - e-Communication Strategies


Credit Hours 3
Description: This course surveys critical issues in management communication, promotional strategies, public relations and marketing communication in the context of electronic marketplaces and virtual communities. Course activities include online assignments, traditional and online readings, projects and guided evaluations of a variety of strategies.