May 05, 2024  
2020-2021 Undergraduate Bulletin 
    
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2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3010 - Integrated Corporate Communication

Credit Hours 3
Prerequisite: COMM 2010 or COMM 1400 or COMM 2000
Description: This course explores various types of integrated marketing communication used in corporate America in the 21st Century to deliver brand differentiation, identity, and value through the online media channels.