May 31, 2024  
2020-2021 Undergraduate Bulletin 
    
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2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4310 - Advertising and Promotional Strategy

Credit Hours 3
Prerequisite: BB 1 , MKT 3010  
Description: A critical evaluation of the promotional element in marketing communications relative to personal selling, advertising, sales promotion, and public relations activities. Strategic emphasis is placed on the development of the advertising plan, including objectives, budget, media selection and scheduling, creativity, and the evaluation of results via advertising research. A project is required.