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Apr 24, 2024
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]
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COMM 3400 - Mass Communication Research Methods Credit Hours 3
Prerequisite: COMM 1110 and ENGL 1010 and ENGL 1020
Description: Application of qualitative and quantitative media research methods including survey research, focus groups, content analysis and experimental studies. The course prepares students to conduct research for media studies, public relations, and marketing communication programs.
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