Mar 28, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4800 - Marketing Management

Credit Hours 3
Prerequisite: BB 1  and MKT 3210 , 4310 , 4450  
Description: The capstone course in marketing, emphasizing the strategic manipulation and integration of product, distribution, pricing, and promotional elements. Marketing policy is determined in a variety of product/ service/marketing situations using appropriate projects, case studies, and simulations.