Mar 29, 2024  
2011-2012 Undergraduate Bulletin 
    
2011-2012 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 4120 - Sports Marketing

3
The course will be an in-depth examination of the role of marketing in the sports arena. Students will examine the issues of product placement, camera view, uniforms, superimposted images, sports commentaries, personalities, etc.