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Mar 29, 2024
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2011-2012 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 3210 - Retailing Management3 Prerequisite: MKT 3010 ; Junior standing; Business majors must also meet the BBA admissions requirements (ENGL 1010 , 1020 ; MATH 1810 or 1910 ; ACCT 2010 , 2020 ; ECON 2010 , 2020 ) and CGPA of 2.1 or higher. A study of the development and present status of the retailing structure with emphasis on unit location, organization, operation, management, display, traffic flow, inventory control, distribution, and evaluation from a marketing perspective. A retail project or simulation is required.
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