Apr 20, 2024  
2011-2012 Undergraduate Bulletin 
    
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2011-2012 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3510 - Consumer and Market Behavior

3
Prerequisite: MKT 3010 ; Junior standing; Business majors must also meet the BBA admissions requirements (ENGL 1010 , 1020 ; MATH 1810  or 1910 ; ACCT 2010 , 2020 ; ECON 2010 , 2020 ) and CGPA of 2.1 or higher.
A critical study of market behavior and the social psychological aspect of the purchase act with application to marketing problems. Topics include models of consumer behavior learning, perception, attitude, personality, demographics, psychographic and their assessment relative to marketing communication. Social and cultural influences on market behavior and exchange are emphasized.