Apr 18, 2024  
2011-2012 Undergraduate Bulletin 
    
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2011-2012 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3710 - Business Mapping

3
Prerequisite: Junior standing; Business majors must also meet the BBA admissions requirements (ENGL 1010 , 1020 ; MATH 1810  or 1910 ; ACCT 2010 , 2020 ; ECON 2010 , 2020 ) and CGPA of 2.1 or higher.
An in-depth examination and study of the spatial analysis of business information. Course content will consist of both the theory and practical application of geographical information systems in solving business problems. The emphasis of the course will be to develop a working knowledge of GIS software, basic cartographic principles, data sources, and a cognizance of the spatial relationship inherent in business data. Skills and knowledge obtained during the course will be refined through their application to business situations applicable to spatial analysis.