Apr 16, 2024  
2011-2012 Undergraduate Bulletin 
    
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2011-2012 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4800 - Marketing Management

3
Prerequisite: MKT 3010 , 3210 , 4310 , 4450  Pre/Corequisite: Junior standing; Business majors must also meet the BBA admissions requirements (ENGL 1010 , 1020 ; MATH 1810  or 1910 ; ACCT 2010 , 2020 ; ECON 2010 , 2020 ) and CGPA of 2.1 or higher.
The capstone course in marketing, emphasizing the strategic manipulation and integration of product, distribution, pricing, and promotional elements. Marketing policy is determined in a variety of product/ service/marketing situations using appropriate projects, case studies, and simulations.