Mar 29, 2024  
2012-2013 Undergraduate Bulletin 
    
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3010 - Integrated Corporate Communication

3
Prerequisite: COMM 1200 1400 ; ENGL 1010  (with a grade of “C” or higher), 1020  and junior status or instructor permission
Students will examine important corporate communication areas such as internal communication, advertising, public relations, integrated marketing communication, and new communication technologies. The course focuses on how these areas work together to achieve organizational objectives.