Apr 24, 2024  
2012-2013 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Telephone and Web Directory
  Academic Calendar
  About Austin Peay State University
  Admission to Austin Peay
  University Academic Regulations
  Undergraduate Tuition, Fees and Financial Aid
  University-Wide Degree Requirements
  Programs of Study
  College of Arts and Letters
  College of Behavioral and Health Sciences
  College of Business
  College of Education
  College of Science and Mathematics
  School of Technology and Public Management (APSU Center @ Fort Campbell)
  Institute for Global Security Studies
  Course Descriptions
  Honors Program
  The President’s Emerging Leaders Program (PELP)
  Study Abroad and Exchange Programs
  Honors and Awards
  Academic Support Services
  Servicemembers Opportunity Colleges (SOC)
  Center for Extended and Distance Education
  Student Life
  Student Services
  Student Right to Know
  Appendixes
  Administration and Faculty
  Campus Map
HELP
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 4810 - Public Relations Strategies

3
Prerequisite: COMM 3910  or consent of the PR or Corporate Communication Coordinator
The management and counseling functions of public relations are explored through the use of communication strategies and tactics. A communication evaluation of organizational needs is done by case study analysis resulting in the development of a comprehensive communication plan for a model organization.