Apr 19, 2024  
2012-2013 Undergraduate Bulletin 
    
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2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4310 - Advertising and Promotional Strategy

3
Prerequisite: Benchmark BB2 
A critical study of the process, principles, and functions involved with the research process and product. Topics include research design, sampling, questionnaire design, statistical manipulation and inference, data collection, and research results preparation and presentation. Actual research projects are conducted and presented to the clients.