Apr 07, 2020  
2017-2018 Undergraduate Bulletin 
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing (B.B.A.)

Bulletin/Catalog Year 2017-2018

College of Business

Department of Management, Marketing and General Business


Location: Kimbrough Bldg., Room 139
Phone: 931-221-6366
Website: http://www.apsu.edu/business

Description of Major

The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers.  Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist.  No minor is required.

General Education Core

  Credit Hours
see Common Core 41
University-Wide Freshman Seminar Requirement 1

Total Hours 12-13

Major Core Requirements

Total Program Hours 120