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    Austin Peay State University
   
 
  Oct 22, 2017
 
 
    
2017-2018 Undergraduate Bulletin

Marketing Major


Marketing, BBA
*Sample Four Year Plan

First Year Fall Semester
SCH
First Year Spring Semester
SCH
APSU 1000-Transition to the University 1 *ENGL 1020-English Composition II 3
ENGL 1010-English Composition I 3 History Core 3
History Core 3 Natural Science w/lab 4
Humanities and/or Fine Arts Corse 3 Social and Behavioral Sciences Core 3
*COMM 1010-Fundamentals of Public Speaking 3 Elective OR FIN 1000-Personal Finance 3
Elective OR MGT 1110-Intro to Business 3    
TOTAL SCH 16 TOTAL SCH 16
Second Year Fall Semester
SCH
Second Year Spring Semester
SCH
ENGL 2330-Topics in World Literature 3 *ACCT 2020-Principles of Accounting II 3
History core 3 Humanities and/or Fine Arts core 3
*ACCT 2010/201L-Principles of Accounting I 3 Natural Sciences w/ lab core 4
*ECON 2200-Principles of Microeconomics 3 MATH 1810- Elements of Calculus OR
MATH 1530- Elements of Statistics OR
MATH 1910-Calculus
3
Elective OR MATH 1110-Algabraic Problem Solving OR
MATH 1710-Algebra
3    
TOTAL SCH 15 TOTAL SCH 13
NOTE: All courses listed with an asterisk (*) above must be completed with a grade of C or better and have an overall GPA of 2.35 or higher to enter the BBA program junior year. Students are required to apply for the BBA program in the semester they are finishing the BBA entry requirements. All upper level business courses must be completed with a grade of C or better to graduate.
Third Year Fall Semester
SCH
Third Year Spring Semester
SCH
MKT 3010-Principles of Marketing 3 MGT 3410-Production Operations Management 3
MGT 3300-Social, Legal & Political Environment of Business 3 MGT 4001-Professional Development 1
FIN 3010-Principles of Finance 3 MKT 3510-Consumer & Market Behavior 3
MGT 3010-Principles of Management & Organizational Behavior 3 MGT 4100-Management Information Systmes 3
MGT 3001-Technology for Business 1 Upper Division Marketing elective 3
MGT 3310-Data Analytics & Statistics 3 MKT 3210-Retailing Management 3
TOTAL SCH 16 TOTAL SCH 16
Fourth Year Fall Semester
SCH
Fourth Year Spring Semester
SCH
MGT 3200-Global Business 3 MGT 4810-481L-Strategic Management w/lab 3
Upper Division Marketing Elective 3 Upper Division Business Elective 3
MGT 3002-Ethics & Diversity in Business 1 Upper Division Business Elective 3
MKT 4310-Advertising & Promotional Strategy 3 MGT 4800-Marketing Management 3
MKT 4450-Marketing Research 3 Elective 3
TOTAL SCH 13 TOTAL SCH 15
    Total Student Credit Hours for Degree 120

*For this degree a student must complete at least 39 upper division (3000-4999) credit hours.