May 21, 2019
Bulletin/Catalog Year 2018-2019
College of Arts and Letters
Department of Communication Arts
Location: Music and Mass Communication Bldg., Room 173
Description of Major
Eight concentrations are available to students under the Communication Arts major. Students are offered a wide array of courses leading to successful careers in Broadcast Media, Corporate Communication, Information Specialist, Internet Technology, Media Technologies, Print and Web Journalism, Public Relations, and Sports Broadcasting. All students majoring in the department must complete the following courses in the general education core: COMM 2045 and COMM 1110 . A departmental capstone course, COMM 4920 - Portfolio Development is required of all majors and minors. A minor is required for all majors in the department. The minor can be in the department or a minor from an outside department. Courses for the Communication major cannot be used to count for the Communication minor. A student cannot minor in Public Relations due to PRSA requirements.
General Education Core
|see Common Core
|University-Wide Freshman Seminar Requirement
Select one (1) course from the list below
Graduates in broadcast media are prepared for careers in a variety of broadcast and related areas, including on-air performance, behind the scenes operations, directing, audio and video production, promotion and management.
Total Concentration Hours 36
Broadcast Media: Sports Broadcasting
Total Concentration Hours 55
Graduates in corporate communication are prepared for careers in advertising, marketing communications, public relations, media, and management.
Total Concentration Hours 43
The Information Specialist concentration in Mass Communication is offered completely online, and is intended for students seeking information careers in the public or private sectors. Information careers include work for the U.S. Information Agency as information specialists and in the U.S. Military services as public affairs’ officers. Tennessee and other state and municipal government information-based services such as tourism and economic development; and the promotion and publicity functions within nonprofit agencies, chambers of commerce, and general organizations are interested in the training provided by this concentration.
Total Concentration Hours 21
This concenration requires a minor in Art Graphic Design or Photography, Communication Arts, or Computer Science and Information Technology.
Total Concentration Hours 30
Graduates in Media Technologies are prepared for careers in digital media, including new technologies such as digital cinema, Internet design and content, and acting/production utilizing these technologies.
Total Concentration Hours 52
Print and Web Journalism
Print and Web Journalism majors develop skills for careers at newspapers, book and magazine publications, as well as a variety of Web-related careers.
NOTE: Students choosing this sequence must also take three hours from POLS 2010 , POLS 2040 or POLS 2070 as part of their General Education Core.
Total Concentration Hours 42
Public Relations majors prepare for careers in agencies, corporations, political campaigns, and in a variety of organizational communication settings.
Total Concentration Hours 36