May 20, 2022  
2019-2020 Undergraduate Bulletin 
2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing (B.B.A.)

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Bulletin/Catalog Year 2019-2020

College of Business

Department of Management, Marketing and General Business


Location: Kimbrough Bldg., Room 139
Phone: 931-221-6366

Description of Major

The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers.  Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist.  No minor is required.

General Education Core

  Credit Hours
see Common Core   41
University-Wide Freshman Seminar Requirement 1

Total Hours 12-13

Major Core Requirements

Major Guided Electives

Upper Division Courses

  • Marketing upper division (3000-4000) level course electives 6 (except MKT 3001)
  • Business upper division (3000-4000) level course electives 6 (except ACCT 3001 or MKT 3001)

Total Hours 12

Major Free Electives

  • Any General Electives (outside of major)  12

Total Hours 12

Total Program Hours 120

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