Nov 17, 2019  
2011-2012 Undergraduate Bulletin 
    
2011-2012 Undergraduate Bulletin [ARCHIVED CATALOG]

Communication Arts (B.A., B.S.)


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Accreditations: The Public Relations Major is accredited by the Public Relations Society of America.

Three concentrations are available to students under the Communication Arts major. Students are offered a wide array of courses leading to successful careers in Broadcast Media, Corporate Communication, Information Specialist, Internet Technologies Specialist, Media Technologies, Print and Web Journalism, and Public Relations. All students majoring in the department must complete the following courses in the general education core: COMM 1010  and THEA 1030 . A departmental capstone course, COMM 4010 , Communication Theory, is required of all majors and minors. A minor is required for all majors in the department. The minor can be in the department or a minor from an outside department. A student cannot minor in Public Relations due to PRSA requirements.

Mass Communications Concentration


Select a specialization from:

Broadcast Media Specialization


Graduates in broadcast media are prepared for careers in a variety of broadcast and related areas, including on-air performance, behind the scenes operations and directing, audio and video production, promotion and management.

  Credit Hours
General Education (see TBR Common Core ) 41
University-Wide Freshman Seminar Requirement 1
Foreign Language Requirement (see requirements for B.A. degree) 6

Corporate Communication Concentration


Graduates in corporate communication are prepared for careers in advertising, marketing communications, public relations, media, and management.

  Credit Hours
General Education (see TBR Common Core ) 41
University-Wide Freshman Seminar Requirement 1
Foreign Language Requirement (see requirements for B.A. degree) 6

*Internet Technology Specialization


* Pending regulatory approval

Graduates in Internet Technology are prepared for careers in a variety of Internet related areas, including Web Promotions Specialist, E-Commerce Specialist, Multi-Media Producer, and Web Designer.

  Credit Hours
General Education (see TBR Common Core ) 41
University-Wide Freshman Seminar Requirement 1
Foreign Language Requirement (see requirements for B.A. degree) 6

Plus One of the Following Sequences: 15 Credit Hours


Minor: 18-27 Credit Hours


The minor can be in the department or a minor from a department outside of the department.

Print and Web Journalism Concentration


Print and Web Journalism majors develop skills for careers at newspapers, book and magazine publications, as well as a variety of Web-related careers. NOTE: Students choosing this sequence must also take three hours from POLS 2010 , POLS 2040 , or POLS 2070  as part of their General Education Core.

  Credit Hours
General Education (see TBR Common Core ) 41
University-Wide Freshman Seminar Requirement 1
Foreign Language Requirement (see requirements for B.A. degree) 6

Lower Division Major Requirements: 6 Credit Hours


Major Electives: 3 Credit Hours


Minor: 18-27 Credit Hours


The minor can be in the department or a minor from a department outside of the department.

*Media Technologies Specialization


* Pending regulatory approval

Graduates in Media Technologies are prepared for careers in digital media, including new technologies such as digital cinema, Internet design and content, and acting/production utilizing these technologies.

  Credit Hours
General Education (see TBR Common Core ) 41
University-Wide Freshman Seminar Requirement 1
Foreign Language Requirement (see requirements for B.A. degree) 6

Information Specialist Concentration


The Information Specialist specialization in Mass Communication is offered completely online, and is intended for students seeking information careers in the public or private sectors. Information careers include work for the U.S. Information Agency as information specialists and in the U.S. Military services as public affairs’ officers. Tennessee and other state and municipal government information-based services such as tourism and economic development; and the promotion and publicity functions within nonprofit agencies, chambers of commerce, and general organizations are interested in the training provided by this specialization.

  Credit Hours
General Education (see TBR Common Core ) 41
University-Wide Freshman Seminar Requirement 1
Foreign Language Requirement (see requirements for B.A. degree) 6

Minor: 18-27 Credit Hours


The minor can be in the department or a minor from a department outside of the department. A student cannot minor in Public Relations due to PRSA requirements.

Sports Broadcasting Concentration


No minor is required for this specialization.

Public Relations Concentration


Public Relations majors prepare for careers in agencies, corporations, political campaigns, and in a variety of organizational communication settings. Proposed program of study identifies an English writing minor.

  Credit Hours
General Education (see TBR Common Core ) 41
University-Wide Freshman Seminar Requirement 1
Foreign Language Requirement (see requirements for B.A. degree) 6

Minor: 18-27 Credit Hours


The minor can be in the department or a minor from a department outside of the department.

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