Dec 04, 2024  
2016-2017 Graduate Bulletin 
    
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2016-2017 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5600 - Integrated Corporate Communication

3
Prerequisite: Admission to Communication Arts M.A. program
Description: Important corporate communication areas such as internal communication advertising, PR, sales promotion, direct marketing and new communication technologies and how these approaches work together to achieve organizational objectives.