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Jan 28, 2025
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2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]
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COMM 3010 - Integrated Corporate Communication Credit Hours: 3 Credit Hours
Prerequisite: COMM 2010 or COMM 1200 , ENGL 1010 with a “C” or higher, ENGL 1020
Description: This course explores various types of integrated marketing communication used in corporate America in the 21st Century to deliver brand differentiation, identity, and value through the online media channels.
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