May 25, 2024  
2017-2018 Undergraduate Bulletin 
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3400 - Mass Communication Research Methods

Credit Hours: 3 Credit Hours
Prerequisite: COMM 1200 
Description: Application of qualitative and quantitative media research methods including survey research, focus groups, content analysis and experimental studies. The course prepares students to conduct research for media studies, public relations, and marketing communication programs.