Feb 01, 2023  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3010 - Principles of Marketing

Credit Hours: 3 Credit Hours
Prerequisite: BB 1 
Description: A critical survey of functions, principles, processes, institutions, and trends involved in the process of organized exchange. The strategic manipulation of product, distribution price, and promotional variables is emphasized relative to identified market needs, market satisfaction, and product positioning. Relationship marketing is emphasized.