Apr 23, 2024  
2017-2018 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Telephone and Web Directory
  Academic Calendar
  About Austin Peay State University
  Admission to Austin Peay
  University Academic Regulations
  Undergraduate Tuition, Fees and Financial Aid
  University-Wide Degree Requirements
  Austin Peay Center at Fort Campbell
  Distance Education
  Majors & Concentrations
  Four Year Plans
  College of Arts and Letters
  College of Behavioral and Health Sciences
  College of Business
  College of Education
  College of Science, Technology, Engineering and Mathematics
  Course Descriptions
  Honors Program
  President’s Emerging Leaders Program (PELP)
  Honors and Awards
  Academic Support Services
  Servicemembers Opportunity Colleges (SOC)
  Special Programs of the University
  Student Life
  Student Right to Know
  Appendixes
  Administration and Faculty
  Campus Map
HELP
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3010 - Principles of Marketing

Credit Hours: 3 Credit Hours
Prerequisite: BB 1 
Description: A critical survey of functions, principles, processes, institutions, and trends involved in the process of organized exchange. The strategic manipulation of product, distribution price, and promotional variables is emphasized relative to identified market needs, market satisfaction, and product positioning. Relationship marketing is emphasized.