Nov 26, 2024  
2019-2020 Graduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  About Austin Peay State University
  Academic Calendar
  College of Graduate Studies Admissions Guidelines
  College of Graduate Studies Programs and Degrees
  Residency, Candidacy/Program of Study and Degree Completion
  Graduate Academic Policies and Guidelines
  Graduate Research Requirements
  Graduate Assistantships
  Graduate Course Descriptions
  Graduate Fees and Expenses
  Regulations for Residency
  Distance Education
  Administration and Faculty
  Centers of Excellence
  Student Life
  Student Services
  Student Right to Know
  APSU Telephone and Web Directory
  Campus Map
HELP
2019-2020 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5210 - e-Communication Strategies


Credit Hours 3
Description: This course surveys critical issues in management communication, promotional strategies, public relations and marketing communication in the context of electronic marketplaces and virtual communities. Course activities include online assignments, traditional and online readings, projects and guided evaluations of a variety of strategies.