Nov 29, 2024  
2019-2020 Graduate Bulletin 
    
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2019-2020 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5600 - Integrated Corporate Communication


Credit Hours 3
Prerequisite: Admission to Communication Arts M.A. program
Description: Important corporate communication areas such as internal communication advertising, PR, sales promotion, direct marketing and new communication technologies and how these approaches work together to achieve organizational objectives.