Dec 26, 2024  
2024-2025 Graduate Bulletin 
    
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2024-2025 Graduate Bulletin

MKT 5010 - Marketing Management

Credit Hours 3
Prerequisite: MBA Majors only.
Description: This course covers the theories, frameworks, concepts, and tools that identify the core elements that drive consumers and organizations to purchase/source products and services and takes an analytical, managerial approach to the marketing activities of a business enterprise. Problem solving and decision making in marketing environments is emphasized.