May 21, 2024  
2011-2012 Graduate Bulletin 
    
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2011-2012 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5600 - Integrated Corporate Communication

3
Prerequisite: Admission to Communication Arts M.A. program
Important corporate communication areas such as internal communication advertising, PR, sales promotion, direct marketing and new communication technologies and how these approaches work together to achieve organizational objectives.