Nov 23, 2024  
2011-2012 Undergraduate Bulletin 
    
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2011-2012 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3400 - Mass Communication Research Methods

3
Prerequisite: COMM 1200 
Application of qualitative and quantitative media research methods including survey research, focus groups, content analysis and experimental studies. The course prepares students to conduct research for media studies, public relations, and marketing communication programs.